互?網所具有的全球性、??M性、?r空性和高增長性的特點，使網路??M市?龀?橐??全球性、?滴换⒖缭?r空、飛速增長和??力巨大的新興市?觥；ヂ?網已?成了行銷活?又械墓ぞ撸墓δ茉?碓蕉啵虼艘苍?碓绞?g迎。有人認?椋ヂ?網是?營中的一股翻天覆地的力量，它正在迅速成?槠?I與消費者之間交流和交易不可或缺的基本媒介。然而，只有在人??認識到所面臨的行銷??新?C??K且利用這種?C?行У刂贫ㄏ?Φ男袖N策略，互?網才能更彰顯其???荨?
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The characteristics of globality, virtuality, temporal-spacial freedom and fast-growth have made the internet a globalized, digitized, rapidly growing market with great potential。 The internet has become an important facility in marketing activities。 It is embraced by more and more people while its functionality grows。 Someone consider that the internet is a rocking power in the business world。 At a stunning speed, it is now turning to be an indispensable fundemental communication media between enterprises and customers。 However, util people realize the new business chance they're facing and grasp the chance to make corresponding marketing strategy effectively, advantages of the internet could not be fully revealed。